Brand Deal Rate Card & Proposal Generator
Calculate standard rates for sponsored campaign assets, build custom discount bundles, and generate email outreach templates.
Estimate sponsorship rates, bundle deliverables, and generate brand pitches
How to use this tool
Standard Pricing Benchmarks
Sponsorship valuations are built on platform-specific CPM (Cost Per Mille / Thousand views) and CPE (Cost Per Engagement) models.
- YouTube long-form integrations: Typically valued at $20 to $30 CPM (e.g. $25 per 1,000 average views). Dedicated videos command 2.5x to 3x standard CPM.
- Instagram Reels / YouTube Shorts: Averaged at $5 to $10 CPM based on average reach.
- Modifiers: Highly technical or commercial audiences (Finance, SaaS, Business) carry a 2.0x to 2.5x premium because of the high conversion value.
How to Build a Professional Package Proposal
Input average metrics and package parameters to auto-generate invoices and pitches.
Input Average Views & Reach
Provide average 30-day views for YouTube videos and typical reach counts for Instagram posts.
Select Assets & Modifiers
Check the specific deliverables for the campaign (dedicated videos, integrations, stories) and pick your niche.
Apply Discount & Export
Set a package discount, review the interactive invoice total, and copy the customized email proposal.
Frequently Asked Questions
Learn standard tactics for pitching sponsors.
How should I calculate my package discount?
Sponsors prefer purchasing packages because it lowers their blended acquisition cost. Offering a 10% to 20% bundle discount incentivizes brands to purchase multiple assets (e.g., combining a YouTube integration with an Instagram Reel and Story) rather than a single ad placement, increasing your total deal revenue.
Why does niche affect my brand deal pricing so much?
Brands evaluate sponsorships based on Return on Investment (ROI). An audience interested in business software or stock investing has a high average customer lifetime value, meaning a SaaS brand can spend $100+ to acquire one customer. An entertainment channel audience is much harder to convert directly, resulting in lower CPM rates.
Privacy & Safety Policy
All tools run completely in your browser via client-side JavaScript. We do not upload your files, interest parameters, or JSON payloads to any server. Your data remains yours.